Tertiary Links

If you have the ability to operate more than one website, this is a good and legitimate way to get more inbound links and to turn some links that would be reciprocal into one-way links that have more value.

Your product or service site may not be the best place to post lots of information, but it serves your clients well.  The problem is, serving your human audience and satisfying the search engines don’t always go together.

Here is a solution.  Make a site to post free information in the field in which you are expert and put in on another domain.  Post articles on this site and advertise your own services on it, so when browsers find it, you are the obvious sponsor of the site. 

The easiest way to do this is to make the header of the site carry your brand, identify you as the sponsor, invite them to visit your site and redirect them to your page when clicked.

You will ask your linking partners to link to this website (which solely promotes you), and you will link to them from your main website (the one that is published on your business cards).

You can reciprocate a link to this information site from your main site, but your link exchange that is created between you and your link partners is mutually non-reciprocal.

 Learn About Our Professionally Managed Tertiary Linking Program