Search Engine Optimization
Search Engine Optimization - SEO 
What is SEO? What is Search Engine Optimization?
SEO is the abbreviation for Search Engine Optimization.
SEO is anything that an individual does on the internet and in particular on his Web site that improves his Web site's rank in the organic results of the search engine results pages (SERPs).
To "optimize" your Web site for search engines is to do what the search engines want in order to list or rank your Web site more favorably (higher) than other Web sites or web pages that are competing for rank for the same search phrases or keyword phrases on your web pages.
It is complex these days, and beyond the ability for most persons to accomplish good results on their own. This is especially true when there is a lot of "competition" for the keyword phrases that have value to you.
How Do We Know What We Know?
We know what we know because we have done our own independent tests and research, and we continue to do this.
Our Search Engine Optimization (SEO) specialists have used our own test sites as test subjects, spending literally hundreds of hours researching search engine optimization strategies and techniques.
The buzz words for search engine optimization are: rank, page rank, position, web position, search engine rank or position, search engine placement, search engine indexing, seo, search engines, top rank, top position, page 1.
The most important search engines are: Yahoo, MSN, and Google because between those three engines probably 90% of all search engine searches are accomplished. It is vitally important that your web site is indexed by yahoo, msn, and google, and it is relatively unimportant if your site ranks well or has good search engine web site placement or position in any of the other search engines.
If you have a good search engine rank, placement, or position in the top three engines, you will also have be indexed well by any other legitimate search engine that uses conventional web crawlers or robots to search the internet for web sites.
Where Should I Start? I Want to Do This Myself
Our best FREE advice for you as a small business owner that wants to do your SEO youself is that you build your website with good content, and build it with human visitors in mind, implementing these "standard" SEO procedures to start:
- Your Page Titles named by the main keyword phrases of the pages.
- Complete your meta tags properly.
- Create your body content to reflect what the meta tags say the web page is about. (Don't "lie" to the search engines with your meta tags)
- Don't attempt to "cheat" - whatever the new "tricks" are - just don't use them.
- Use your images to keep your reader's interest and do put "alt" tags with your keyword phrases on them.
- Use title tags with keywords embedded for text links.
- Use an appropriate "header" tag to begin each new section of your web pages.
- Start working on getting good links to your site.
We get our clients to page 1 web position or placement for their relevant key word searches on the major search engines. How we do this is no secret. It is simply trying to do everything right. We don't use "black hat" SEO techniques. We focus on content writing, proper on-site SEO and the development of quality, in-bound links from other domains.
We have several levels of services that will fit the budget of any serious small business owner that wants to get more traffic to their websites from "organic" search engine results.
Search Engine Page Rank is another term used to define the rsults displayed by search engines for relevant key word search queries. Search engies typcially dsplay between 10 and 20 real search results (excluding paid or sponsored listings) per page. The goal, of course, is to get your site to page 1. We can do this for you - without expensive click-through advertising.
Achieving great search engine placement requires professional expertise. Web site designers are a dime a dozen. Professiional web site marketing via a properly optimzed website requires knowing how to balance relevant key words, properly use meta tags, and having the ability to generate valuable links back to your website.
If you use the pajezy.com website editor, it will perform all of the key on-site SEO functions for you. When you add new pages, all you need to do is name your pages by the specific keyword phrase you are wanting to target. The pajezy.com editor will take it for you from there.
Search Eninge Optimization and Internet Marketing Services
We focus on both on-site and off-site SEO techniques and strategies, and do not focus on developing PPC (Pay Per Click) programs. What we like to do generates real search engine results in what is known as the "Organic Search Engine Results Pages", what we call "OSERPS".
